Quick Start: Brainstorming and Prototyping

Quick Start: Brainstorming and Prototyping

With consumer demands evolving every day, coming up with new ideas and building MVPs are crucial skills for any team. Ask yourself the following questions to move from idea to product faster:

  1. What problem are we solving? Break down the challenge or opportunity for your team in terms of measurable objectives and consumer behaviors. For example, your team's goal may be to "Increase new online sign ups by 20% this time next year." Now think of the customer's point of view: how will they benefit from signing up online? You'll only achieve your goal by serving the customer's needs.
  2. What past examples inside and outside of our category can we draw from? No idea is completely original. Look for ways others have solved your problem as a starting point for generating new ideas. 
  3. What teams and partners should we involve? Do yourself a favor and, at the beginning of your project, reach out to the people beyond your team that have the insight, access, resources, or political power you need.
  4. Do we have a shared process and shared language for bringing new ideas to life? A clear yet flexible process for moving ideas to prototypes to scalable solutions will keep teams aligned and projects moving forward. It could be as simple as a shared glossary and a set of requirements for new ideas to pass through as they scale. Whatever your process, focus on creating the simplest form of your new idea to test with real customers as soon as you can. 

Below, you'll find strategies for reinventing your business, as well as best practices from some of the world's most innovative companies. 

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Quick Start: Team Decision Making

Quick Start: Team Decision Making

Quick Start: Building a Company Culture

Quick Start: Building a Company Culture