Every company wants to be innovative, but few know how to encourage that mindset in their employees. At Zipcar, the company designs tangible experiences that help inform employee perspectives. For instance, when the company wanted to shift their focus from desktop devices to mobile, the company called a meeting, handed out sledgehammers, and smashed desktop computers. In addition, Zipcar exposes employees to new ideas by regularly holding “member round tables,” where Zipcar employee and customers sit face-to-face for a feedback session. This gives them firsthand insight into real customer needs and problems rather than focusing solely on business objectives.
Takeaway: To promote a company culture that fosters innovation and growth, introduce employees to new ideas through active learning.