How Facebook Recreates the Customer Experience

How Facebook Recreates the Customer Experience

How does a company headquartered in Silicon Valley, the world's leading technology hub, design for user experiences in the developing world?

If you're Facebook, you create an opt-in program for your employees called "2G Tuesdays" where any employee can choose to browse the Facebook mobile app at a reduced speed to simulate connectivity in India, Thailand, and much of Latin America. Profiles, pages, photos, and videos load slower in order to create empathy for users and to spur innovations in speed and accessibility.

They're going to see the places that we need to improve our product, but they're also going to see the places where we have made a lot of progress.

– Tom Alison, Facebook Engineer

Takeaway: Not only should you put your customer needs front and center, you should attempt to recreate the customer experience for your teams. Help them simulate experiences outside of their immediate view and encourage teams to design solutions for your most constrained customers in order to develop strategies for further growth.

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