Organizations are beginning to rally around a similar truth: happy employees make happy customers. For food and retail industries, well-cared for and compensated front line workers make for better customer experiences. Five retailers are offering creative perks at work that go above and beyond the usual employee benefits, and have the ability to scale nationwide.
Five Unique Perks at Work
- Build-a-Bear Workshop promotes a culture of celebration. Birthdays are recognized by giving employees the day off and, upon returning older and wiser, will come back to decorated desks. Plus, all part-time employees who have been with the company for three months receive an extra day’s average pay on “Bear Builder Appreciation Day.”
- H&M encourages internal promotion. More than a third of corporate employees began as in-store associates. In the last five years, 4,500 H&M employees have been promoted.
- REI compensates the commute. Employees using public transportation can get 50% of their commute costs covered. For those who bike, REI offices have locker rooms, showers, towels, and storage to support green transportation.
- L.L. Bean sponsors outdoor activities. In partnership with Employee Outdoor Club and with dedicated “Outdoor Experience Days”, team members have complimentary outdoor trips and discounted paddle-boarding, fly-fishing, and kayaking. Team members also have access to L.L. Bean’s gear and supply rooms for any other outdoor adventure, as well as cabin and tent sites in Maine.
- Mattel encourages family field trips. Mattel 's dedication to employee happiness extends to their children’s well-being.: the company offers 16 paid hours for parents to attend parent-teacher conferences and school field trips with their kids.
Takeaway: When trying to attract and retain talent, employee perks can be a way to distinguish yourself from your competitors. In fact, a Glassdoor survey found that four out of five employees would prefer new benefits over a salary increase. Ask your employees what matters to them, and create benefit programs that meet real team member needs.